UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 13G

(Rule 13d-102)

Information Statement Pursuant to Rules 13d-1 and 13d-2

Under the Securities Exchange Act of 1934

(Amendment No.        )*

Liberty Interactive Corporation

(Name of Issuer)

Liberty Ventures Series A common stock, par value $0.01 per share

(Title of Class of Securities)

53071M880

(CUSIP Number)

August 28, 2014

Date of Event Which Requires Filing of the Statement

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

*The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

Liberty Interactive Corporation

12300 Liberty Boulevard, Englewood, Colorado 80112

This Schedule 13G is being jointly filed by Citadel Advisors LLC (“Citadel Advisors”), Citadel Advisors Holdings II LP (“CAH2”), Citadel GP LLC (“CGP”) and Mr. Kenneth Griffin (collectively with Citadel Advisors, CAH2 and CGP, the “Reporting Persons”) with respect to shares of Liberty Ventures Series A common stock of the above-named issuer owned by Citadel Global Equities Master Fund Ltd., a Cayman Islands limited company (“CG”), Citadel Equity Fund Ltd., a Cayman Islands limited company (“CEF”), Surveyor Capital Ltd., a Cayman Islands limited company (“SC”), Citadel Quantitative Strategies Master Fund Ltd., a Cayman Islands limited company (“CQ”), and Citadel Securities LLC, a Delaware limited liability company (“Citadel Securities”).

Citadel Advisors is the portfolio manager for CG, CEF and SC. Citadel Advisors II LLC, a Delaware limited liability company (“CA2”), is the portfolio manager of CQ. CAH2 is the managing member of Citadel Advisors and CA2. CALC III LP, a Delaware limited partnership (“CALC3”), is the non-member manager of Citadel Securities. CGP is the general partner of CALC3 and CAH2. Mr. Griffin is the President and Chief Executive Officer of, and owns a controlling interest in, CGP.

The filing of this statement shall not be construed as an admission that any of the Reporting Persons is the beneficial owner of any securities covered by the statement other than the securities actually owned by such person (if any).

The address of the principal business office of each of the Reporting Persons is c/o Citadel LLC, 131 S. Dearborn Street, 32nd Floor, Chicago, Illinois 60603.

Each of Citadel Advisors and CGP is organized as a limited liability company under the laws of the State of Delaware. CAH2 is organized as a limited partnership under the laws of the State of Delaware. Mr. Griffin is a U.S. citizen.

Liberty Ventures Series A common stock, $0.01 par value

53071M880

(a)           ¨         Broker or dealer registered under Section 15 of the Exchange Act;

(b)           ¨         Bank as defined in Section 3(a)(6) of the Exchange Act;

(c)           ¨         Insurance company as defined in Section 3(a)(19) of the Exchange Act;

(d)           ¨         Investment company registered under Section 8 of the Investment Company Act;

(e)           ¨         An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E);

(f)            ¨         An employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F);

(g)           ¨         A parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G);

(h)           ¨         A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act;

(i)            ¨         A church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act;

(j)            ¨         Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

If filing as a non-U.S. institution in accordance with Rule 13d-1(b)(1)(ii)(J), please specify the type of institution: ____________.

A.           Citadel Advisors LLC

(a)          Citadel Advisors may be deemed to beneficially own 4,037,568 shares of Liberty Ventures Series A common stock.

(b)          The number of shares Citadel Advisors may be deemed to beneficially own constitutes approximately 5.7% of the Liberty Ventures Series A common stock outstanding.

(c)           Number of shares as to which such person has:

(i)          sole power to vote or to direct the vote: 0

(ii)         shared power to vote or to direct the vote: 4,037,568

(iii)        sole power to dispose or to direct the disposition of: 0

(iv)        shared power to dispose or to direct the disposition of: 4,037,568

B.           Citadel Advisors Holding II LP

(a)          CAH2 may be deemed to beneficially own 4,125,533 shares of Liberty Ventures Series A common stock.

(b)         The number of shares CAH2 may be deemed to beneficially own constitutes approximately 5.8% of the Liberty Ventures Series A common stock outstanding.

(c)          Number of shares as to which such person has:

(i)          sole power to vote or to direct the vote: 0

(ii)         shared power to vote or to direct the vote: 4,125,533

(iii)        sole power to dispose or to direct the disposition of: 0

(iv)        shared power to dispose or to direct the disposition of: 4,125,533

C.           Citadel GP LLC and Kenneth Griffin

(a)          CGP and Griffin may be deemed to beneficially own 4,129,345 shares of Liberty Ventures Series A common stock.

(b)          The number of shares CGP and Griffin may be deemed to beneficially own constitutes approximately 5.8% of the Liberty Ventures Series A common stock outstanding.

(c)          Number of shares as to which such person has:

(i)          sole power to vote or to direct the vote: 0

(ii)         shared power to vote or to direct the vote: 4,129,345

(iii)        sole power to dispose or to direct the disposition of: 0

(iv)        shared power to dispose or to direct the disposition of: 4,129,345

If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following ¨.

Not Applicable

See Item 2 above

Not Applicable

Not Applicable

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.

After reasonable inquiry and to the best of its knowledge and belief, the undersigned certify that the information set forth in this statement is true, complete and correct.

Dated this 4^th day of September, 2014.